I'm at the annual meeting of the American Library Association this weekend. While walking the exhibit floor, I saw that one booth had a life-sized standee image (not a photograph) of a woman wearing what could only be generously called a g-string and bra. They had a science-fictiony look to them, almost like Batman's utility belt. I don't remember if the vendor was selling books or tech, two of the most common things to see at ALA.
Commentary
I've been to comic book conventions, math conventions, and library tech conventions, and the only ones I remember seeing a similar display to this one are the comic book ones. When I looked at this scantily-clad woman I thought, "Man, did their marketing department ever blow it!"
This has to do with the fact that the library profession is made up predominantly of women. Not entirely, and some of the women are lesbians, who might have found the woman attractive, but enough so that the vast majority of people passing the display would be annoyed or offended. What's worse, because of that general level of offense, the people who might actually find the image attractive would be embarrassed. I found myself wondering if the vendor managed to snag anyone at all.
The contrast between what works in a conference composed primarily of women and one composed primarily of men reminded me of the talk I had just attended by Dan Ariely, author of the new book The Honest Truth About Dishonesty: How We Lie to Everyone, Especially Ourselves. The book is mostly about cheating, but it seems like one of the things Ariely's research has uncovered applies to other mores and values as well: social context matters. So if you're a man in a convention hall surrounded by other men, you likely won't feel too self-conscious about ogling a pretty girl. Quite the opposite, in fact. But when you're the only guy walking around with five female colleagues? Very different standards of behavior apply, and as Ariely says, each of your actions in the different contexts will seem right to you, even if they appear contradictory to an outside observer.
I'm not saying there's anything wrong with displaying or looking at a picture of a sexy woman. I'm just saying it may not always be your best marketing tool.
What did you see today?
