I saw a word in a book

Context
Currently, I'm reading The Art of Peace: Nobel Peace Laureates Discuss Human Rights, Conflict and Resolution. In it, Laureate Jody Williams talks about future plans for the International Campaign to Ban Landmines, which include enforcement of the existing treaty. "Impunity," she says, "is a horrific problem, obviously, and we do not want to contribute to impunity."

Commentary
Impunity is a horrific problem. If you have laws in place, but people think it doesn't matter if they obey them or not, then you might as well not have the laws at all. Malcolm Gladwell, in The Tipping Point, presents the case of the murder rate in New York dropping after Mayor Giuliani stepped up enforcement of misdemeanors like vandalism and subway turnstile-hopping. Apparently, when people no longer thought they could commit even small transgressions with impunity, the incidence of the most heinous of crimes went down as well.

In other words, society benefits when people believe what they do matters. This works for good as well as evil. In my last post I said that it's important to do something, but if you don't think anyone will care about what you do, why bother? In fact, this is often the excuse people use for not trying to right the wrongs of this world: "I'm just one person. Nothing I can do will have any impact." But are you really just one person? Do you not have any friends, neighbors or family members that are affected by your actions? Advertising gurus will tell you that word-of-mouth is the most powerful marketing tool in the world. Could the words from your mouth be the last straw that finally ends the practice of using child soldiers? You never know . . .

So here's a two-pronged strategy for you: first, behave as if what you do matters. It does to God, if no one else (see Matthew 6:1-18 for the positive and Numbers 32;1-24 for the negative). Now, try treating other people as if what they do matters as well. That'll give impunity a kick in the pants!

What did you see today?