11/07/2011

I saw a writer's bio

Context
I was looking for more information about the criminal charges filed against a former Penn State football coach. That search led me to this article, which has the following printed at the top as the author's bio:

Jason Whitlock writes about the sports world from every angle, including those other writers can't imagine or muster courage to address. His columns are humorous, thought-provoking, agenda-free, honest and unpredictable.

Commentary
My first question is, have we become so enamored of the idea of personal branding that we think "bio" means "advertisement?" I think of a bio as being something that tells you where a person comes from, perhaps even what he's accomplished up to now, not a description of how awesome he is at present.

Or maybe someone thought it counted as a bio because it's written in the third person. Cynically, I think it was written by Whitlock himself, but I have no evidence one way or the other, because it's not attributed. This, of course, does not help its credibility. Even quote whores put their names on their opinions. By the way, the person at the top of that quote whore list in the link above works for the same parent company as Jason Whitlock, but I digress.

If you're getting the impression I don't believe anything in the "bio," you're correct. I know it's narrow-mindedness on my part, but after reading the bio, I pretty much wrote Whitlock off as a blowhard. Which is kind of sad, because the bio appeared before the article, so his writing didn't even get to speak for itself.

On the other hand, that may have been the bio's author's intent. It seems to me that if you have to say a writer is courageous, insightful and funny before allowing someone to read his work, you're somewhat afraid the reader won't come to those conclusions on her own.

What did you see today?

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